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C3 Essentials
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C3 Essentials · Module 01
Welcome to the Coast to Coast Collective.
Welcome to Coast to Coast Collective . You are now part of a collaborative real estate organization built around professional growth, exceptional client service and creating stronger businesses together.
C3 Essentials is designed to give you the foundation you need to operate confidently within the Collective. Throughout this program, you will become familiar with our expectations, systems, technology, branding, brokerage resources and the support available to you as a C3 agent.
Before You Begin
Watch the onboarding video to get an introduction to Coast to Coast Collective and what you can expect as you move through the C3 Agent Success Program.
C3 Essentials · Module 01
Team Standards & Expectations.
Being part of Coast to Coast Collective means representing a shared standard. Every C3 agent contributes to the reputation, culture and client experience of the Collective. These expectations define how we work, communicate and support one another.
01 · Respect
Respect the Collective.
Agents, directors and team members are expected to treat one another with professionalism, courtesy and respect. We protect a culture where people can collaborate, learn and grow.
02 · Client Service
Put the Client First.
Client needs are addressed promptly and professionally. Their welfare and interests remain paramount throughout the transaction and should guide the decisions we make.
03 · Professional Growth
Stay Engaged.
Team members are expected to make a genuine effort to participate in C3 training, coaching, one-on-one leadership meetings and applicable Real Brokerage training opportunities.
04 · Mindset
Be Proactive.
C3 agents are expected to maintain a constructive, solution-oriented and forward-thinking approach. Bring problems forward — but also be willing to participate in finding solutions.
05 · Collaboration
Support One Another.
We promote, assist and affirm the efforts of fellow agents. Knowledge and experience are shared because collaboration strengthens both the individual agent and the Collective.
06 · Accountability
Own Your Business.
Agents are responsible for their professional conduct, licensing requirements, compliance, communication and the commitments they make to clients, the brokerage and the team.
In Practice
What the C3 Standard Looks Like.
Professionalism is not one big action. It is the collection of small things we do consistently — how we communicate, prepare, respond and represent our clients and one another.
Remember
Our agents don't simply work with Coast to Coast Collective — they represent it.
C3 Essentials · Module 01
Introduction to Real Broker.
Coast to Coast Collective operates as a real estate team within Real Brokerage, LLC. Understanding the relationship between your brokerage and your team is important because each plays a different role in supporting your real estate business.
Real Broker · First 30 Days
Attend Real Talk.
Real Talk is a live opportunity to connect with Real Broker leadership, hear current brokerage conversations and become familiar with the culture, resources and support available to you through Real.
New agents should register first. On Thursday at 1:30 PM ET, use Attend Zoom Now to enter the live Real Talk meeting. Zoom may ask you to sign in or enter any required meeting information.
01 · Your Brokerage
Real Brokerage
Real Brokerage is the brokerage with which your real estate license is affiliated. Your relationship with Real is governed by your Independent Contractor Agreement, applicable brokerage policies and procedures, state requirements and the brokerage's compliance structure. As a licensed real estate professional, you are responsible for understanding and following those requirements.
02 · Your Team
Coast to Coast Collective
C3 is the team environment built around your brokerage affiliation. The Collective provides additional structure, coaching, systems, resources, marketing support, lead-generation opportunities and collaboration designed to help agents build stronger and more sustainable businesses.
Know Where to Go
Two Layers of Support. One Business.
Think Real Broker for:
- Brokerage policies and procedures
- State and brokerage compliance requirements
- Brokerage-level transaction requirements
- Your Independent Contractor relationship
- Real Brokerage training and brokerage resources
Think C3 for:
- Day-to-day team support and guidance
- C3 coaching and training
- Team systems and workflows
- Marketing and branding support
- Lead generation and team collaboration
Important
C3 support does not replace your responsibility to understand and follow Real Brokerage policies, licensing requirements and the laws and regulations governing your real estate practice.
Real Broker · Florida
Welcome to Real Start.
Real Start is your weekly connection point for launching your business at Real. Designed for new agents and agents who are new to Real, this weekly session gives you direct access to the Florida Broker Team for practical guidance, resources and live answers to your questions.
C3 New Agent Requirement
Attend at Least One Real Start Session.
Every new Coast to Coast Collective agent is required to attend at least one Real Start session within their first 30 days. This gives you direct exposure to the Florida Broker Team and helps ensure you know where to go for brokerage-level guidance, resources and support.
Weekly Florida Broker Support
Bring Your Questions.
Join the Florida Broker Team every Thursday for an open Q&A designed to help you build a strong foundation and gain confidence as you launch your business with Real.
Zoom Meeting Details
What You Can Bring to Real Start
Required First 30 Days · Ongoing Support After
Attend at least one session during your first 30 days. Then keep Real Start in your toolbox whenever you need direct support from the Florida Broker Team.
C3 Essentials · Module 01
Tell Us About You.
Every agent comes to Coast to Coast Collective with different experience, strengths and goals. This information helps our leadership team understand where you are today, where you want to go and how C3 can best support you.
Your C3 Agent Profile
Help Us Get to Know You.
Take a few minutes to complete your C3 agent profile. Your responses give the leadership and Agent Success team important context as we help you build your business within the Collective.
Required Onboarding Step
Complete Your Agent Profile
The form will open securely in Google Forms. Complete all required questions and upload any requested documents before submitting.
Opens in a new browser tab.
Your Business. Your Goals.
The more we understand about where you want to go, the better we can help you build the path to get there.
C3 Essentials · Module 01
Meet Your C3 Leadership & Support Team.
Behind every Coast to Coast Collective agent is a leadership and support team focused on helping you build, grow and deliver an exceptional client experience. These are the people helping guide the vision, development, operations and day-to-day support of C3.
Team Founder / Owner
Jammie Garlock
Jammie is the visionary behind Coast to Coast Collective. She leads with a strategic, growth-minded approach, ensuring our agents have the resources, mentorship, culture and platform they need to thrive. Jammie drives the team's mission, luxury brand standards and long-term expansion across multiple coastal markets.
Executive Director
Bradley Walton
Bradley oversees high-level team initiatives, growth strategy, agent performance and market expansion across North Carolina, Texas and Florida. He supports agents in elevating their production, branding, marketing and overall business growth while helping ensure an elite experience for both agents and clients.
Director of Operations
Troy Garlock
Troy manages team operations, systems and workflows to ensure everything behind the scenes runs with excellence. His role helps keep the operational engine moving smoothly so agents can remain focused on serving clients, producing and growing their businesses.
Agent Success Manager
Michelle Santuomo
Michelle brings 15 years of real estate experience, including five years with Real Broker. As Agent Success Manager, she focuses on helping agents build confidence, strengthen their businesses and reach their real estate goals through hands-on support, training, accountability and practical guidance.
Team Leader
Raven Morrison
Raven is a multi-state licensed REALTOR® with experience in real estate, lending, leadership and agent development. As Team Leader, she focuses on coaching, mentoring, collaboration and accountability, helping C3 agents grow with confidence, clarity and purpose.
Client Experience Ambassador · Transaction Coordinator
Ericha Brannon
Ericha ensures exceptional communication, service and support across every client and agent touchpoint. She manages all transaction paperwork for team transactions, helping agents deliver a smooth, organized and elevated experience from contract through closing.
C3 Essentials · Module 01
One Last Step. Complete Your Agent Form.
You have reached the required Module 1 completion form. Submit your responses so the C3 admin team can review and confirm your module completion. Use the same email address connected to your C3 / Lofty agent profile.
Required for Module 1 Completion